GenerAction Week Purpose

GenerAction Week seeks to encourage thousands of college-aged students to engage in volunteerism and social awareness. In coordination with esteemed guest speakers and respected service organizations, the program works to help youth identify passions in new philanthropic areas with the end goal of planting the seeds of lifelong philanthropic commitment.

The motto of the week will be "Find your cause. Take Action."

GenerAction Week 2010

GenerAction Week 2010 in Chapel Hill will be the launch of the GenerAction Movement. Throughout the week of April 5-11, community organizations and other youth-led ventures will be featured at prominent locations around the UNC-Chapel Hill campus. Students will be encouraged to check out the variety of organizations offering service opportunities and the multitude of ways to get involved. Over the course of the week, creative service opportunities will be offered on campus, at Fraternity and Sorority houses and at off-campus locations.  In addition, GenerAction will be hosting its Social Action Speaker Series, including addresses from Liz McCartney, 2008 CNN Hero of the Year; Clare Richardson, President and CEO of the Dian Fossey Gorilla Fund; and UNC's own Ralph Byrns, professor of Economics.The culmination of the week-long push for service will be a benefit concert on Sunday, April 11th. 

The cornerstone of GenerAction Week is the understanding that if a student has participated in any combination of the sponsored service opportunities, they will receive a reduced-price ticket to the GenerAction Week Concert. GenerAction will partner with local organizations to bring creative service opportunities to the UNC campus and Greek houses, while also facilitating additional off-campus volunteer opportunities. Existing organizations on campus, whether they are social, academic, athletic or interest-based in nature, will be given the opportunity to further design their own service projects based on their own passions and priorities. All of the sponsored GenerAction week opportunities will be listed on the GenerAction website, where students will be able to sign up by emailing the assigned project leader. Select student-run projects and initiatives will be featured during the concert as proof that young people can make sizable social impacts on the world.